Bridging Cultures. Building Harmony.
Practical cultural consulting for expats, investors, and companies to thrive in Costa Rica.
CallGonz is more than a consultancy—it’s a cultural bridge with intention.
Most companies arrive in Costa Rica with a business plan but no culture plan—CallGonz was born to change that. We build the missing piece: strategies that align people across cultures, creating trust—not tension—and driving lasting growth.
Our intention is to humanize business through cultural understanding, amplify belonging, and turn investment into integration—not displacement.
In places where gentrification is reshaping lives, we help both sides navigate with respect, minimize harm, and co-create long-term value that puts people—not just properties—first.
Hi, I’m Gonz.
Every great partnership starts with trust. I’m not just here to consult—I’m here to connect, to listen, and to build something real with you.
I was born and raised in Costa Rica, professionally shaped by a global journey that took me from San José to leadership rooms across India, China, Canada, Malaysia, and the U.S. I’ve spent 21+ years growing and leading teams across HP, Intel, IBM, Lionbridge, and SweetRush—each experience deepening one core truth: culture is the foundation of trust, loyalty, and long-term success.
As a neurodivergent, Latin, and queer professional, I know both what it feels like to belong—and what it feels like to be overlooked. That’s why I created CallGonz—to help businesses and communities thrive together, not apart. To ensure growth is rooted in respect.
Now based in Potrero, Guanacaste, I help businesses turn cultural friction into meaningful connection—before misunderstandings become missed opportunities.
My values:
Caring | Commitment | Culture | Belonging | Business Alignment | Cultural Accountability
How do we start?
We don’t offer one-size-fits-all. We begin by listening. Understanding your unique story is the foundation for everything that follows.
First step
Initial Cultural Consultation
Here’s what we ask from you:
60–90 minutes with you and your key leaders.
Honest insight into the cultural or team challenges you're facing.
Openness to sharing the context, the tensions, and the aspirations.
A one-time flat fee (depending on company size).
You’ll receive
A clear, strategic snapshot of where you stand—and where you could go.
This includes:
A written Cultural Risk Map and Value Alignment Assessment.
A summary of observed gaps, friction points, and areas of strength.
A recommended Culture Alignment Pathway, custom-built for you.
Honest, non-judgmental insights you can act on—whether you work with us further or not.
Want to go further?
Here's what we can do together
Based on the consultation, you’ll have the option to move forward with one of our tailored packages. These are flexible, co-created, and designed for real results—not fluff.
Culture Alignment Roadmap
Change management, team dynamics, and external reputation repair or alignment.
Education & Training
DEIB workshops, onboarding redesign, cultural literacy, and inclusive leadership.
HR & Recruitment Advisory
Hiring the right way: labor law, localizing roles, and compensation fit.
Relocation & Settlement Guidance
For leaders, families, or teams navigating the shift into Costa Rican life.
Co-creation for Social Harmony
Collaborative labs with your team and community for long-term cohesion.
Legal & Ethical Navigation
Understanding contracts, misclassification, and people-centered compliance.
Collaborators — More than one perspective
CallGonz is powered by a growing collective of specialists—from legal minds to educators—each rooted in cultural respect.
-
![]()
I help teams adapt fast, turning change into thriving cultures. Gonz and I have tackled C-Suite challenges, strengthening communication and collaboration, and I make learning ‘stick’ with humor and memorable language.
Fran Willis White
Change Management and Executive Consultant
Dallas, Texas
-
![]()
I design CX and EX strategies that build trust, reduce friction, and align people, systems, and culture—especially for Gen Z. Gonz and I spent five years as a global CX team, driving impact across operations, clients, and profitability.
Marni Taradash
Strategic Experience Consultant
Portland, Oregon
-
![]()
I’m a visual artist and design consultant honored as an Ambassador by Essential Costa Rica. Together with my husband, Gonz, I create DEIB workshops and creative experiences that inspire belonging, strengthen teams, and spark creative collaboration.
Alejandro Rambar
Multidisciplinary Creative Consultant
Playa Potrero, Guanacaste
-
![]()
I help people experience Costa Rican communities before they relocate, so they arrive ready to connect and belong. Gonz and I share a commitment to giving clients a real, wholehearted experience, and I bring openness and laughter to every interaction—always leaving them with a smile.
Ana Brenes
Relocation Specialist
San José, Costa Rica
-
![]()
As an HR Manager—and Gonz’s sister—I align organizational goals with employee needs, fostering a people-first culture. I create moments of connection that spark joy, build trust, and make work feel more human.
Adriana Solórzano
HR Manager
Liberia, Guanacaste
-
![]()
I craft clear legal solutions that build trust and collaboration. Gonz and I share a close connection, and I’ve seen how empathy and listening can turn finger-pointing into teamwork that delivers results.
Tatiana Mainieri Acuña
Real Estate and Corporate Attorney
San José, Costa Rica
Articles — Bridging ideas
CallGonz isn’t just a service—it’s a movement. These articles offer perspective, guidance, and reflection for those navigating life and business across cultures.
